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This 30-second social media video advertisement for a hemp-infused honey product highlights the product’s attributes, uses, and benefits. A sense of smooth movement and flow is retained throughout the video supported with the use of recurring elements texturally indicative of honey such as swirls and droplets which are added to and around text and objects to create further expression. Targeting health-conscious, middle-class females in the millennial/gen-x demographic, the ad features a quirky, dynamic visual style with warm earth tones, bold sans-serif fonts, and expressive graphic elements for a sleek, yet down to earth/natural look.